Guides

How to Register a .love Domain (And Which Are Still Free)

2026-09-23 · OSIR Team

If you support Hertha Berlin, hertha.love is available right now for $22.50. If you teach ballet, so is balletdance.love. If you bind books, bookbinding.love.

That is the whole pitch, and it is worth unpacking, because the equivalent in .com does not exist. Not at that price, not at any price, because it went twenty years ago. In .love, the specific thing you are actually enthusiastic about is usually still sitting there.

All of these were unregistered at the standard price when we checked:

No waiting list, no auction, no eligibility check. Whoever registers one first has it.

Some have already gone, which is the point. pottery.love, tango.love and flamenco.love are all registered. Someone thought of those first.

A word about premium names

Be aware before you fall for one: the registry reserves the short generic words as premium names, and they are priced accordingly. paris.love and city.love are $10,000 a year. summer.love, puppy.love and dogs.love are $8,000. wild.love is $2,500.

Those are real prices, not typos, and they are the same every year rather than a one-off fee. We show the premium price on the search results before you commit to anything, so you will never be surprised at checkout, but it is worth knowing which side of the line a name falls on before you get attached to it.

The good news is that the line is not where you would guess. A one-word abstraction like city is premium; something as specific as hertha, sourdough or birdwatching is the standard $22.00. In practice the specific name is the better name anyway, because it says who the site is for.

What a .love domain costs

$22.00 per year, and the renewal is the same $22.00. There is no cheap first year that triples on you.

The total at checkout is $22.50: the $22.00 base, the $0.20 ICANN fee that applies to every gTLD, and $0.30 payment processing. We quote the all-in number because that is what you actually pay.

Free WHOIS privacy and DNSSEC are included, as on every domain we sell.

Who it is actually for

.love gets filed under "wedding domains" and then ignored, which undersells it. The extension works whenever the thing after the dot is the subject, not a category label.

Weddings and engagements. The obvious one, and still the best. Two first names joined together, like charlotteandsam.love, is a better wedding site address than any .com variant you can still get, is never premium, and costs less than the stationery.

Anything with a fandom. Bands, teams, shows, hobbies. hertha.love, stpauli.love and feyenoord.love were all free at the standard price, and a supporters' site reads correctly under .love in a way .net never has. Check the trademark position before you build a business on a club name, but for a fan site it is hard to beat.

Arts, crafts and making things. balletdance.love, watercolour.love, bookbinding.love, sourdough.love. Studios, teachers, enthusiast blogs and the long tail of people who are very serious about one discipline. A dance school or a pottery studio gets an address that states what it teaches.

The outdoors. stargazing.love, trailrunning.love, seakayaking.love. Clubs, guides and trip journals, where the name doubles as the description.

Dating and matchmaking. The registry positions it here explicitly, and the word needs no translation in most markets.

Rescues and shelters. rescuedogs.love was free at standard price when we checked. For an animal charity, that is a memorable address for the price of a bag of feed.

Why the good names survived

Two reasons, and neither is that the extension is bad.

The first is simply that .love has never been pushed hard. There has been no marketing blitz, so the long tail below the premium list was never picked over. The registry took the short abstractions for itself; nobody came for the specific ones.

The second is that it reads as a phrase rather than a label. sourdough.love is a sentence fragment; sourdoughlove.com is a string. The extension carries half the meaning, so the name only has to carry the other half, which is why a specific word works here where it would need three more words in .com.

How to register one

1. Search the name. Use the domain search or the .love extension page, which shows live pricing.
2. Check the whole phrase, not just the word. The extension is part of the name, so read it aloud with the dot in place. sourdough.love works. sourdoughbakingclub.love does not.
3. Register it. Terms run from one to ten years. Registration is immediate for .love; there is no manual review.
4. Point it somewhere. Free DNS is included, and web forwarding will send it to an existing site if you do not want to build a new one.

If you would rather not click through a search form, connect an AI assistant to our MCP server and ask it. Searching and pricing need no account at all, so you can check a shortlist before you decide anything.

FAQ

How much is a .love domain?

$22.00 per year, or $22.50 at checkout once the $0.20 ICANN fee and $0.30 payment processing are included. Renewal is the same $22.00, and transfers in are also $22.00.

Can anyone register a .love domain?

Yes. There are no eligibility rules, no documentation and no residency requirement. Terms run from one to ten years and registration is immediate.

Is .love only for weddings?

No. Weddings are the most common use, but the registry positions it for dating, music, literature, food, sport and hobbies as well. It suits anything where the word after the dot is the subject of the site.

Are good .love names really still available?

Many are, at the standard $22.00. When we wrote this, hertha.love, balletdance.love, sourdough.love, watercolour.love, bookbinding.love, woodworking.love, stargazing.love, trailrunning.love, seakayaking.love, beekeeping.love and rescuedogs.love were all unregistered at that price, while pottery.love, tango.love and flamenco.love had gone. Availability changes daily, so check before you plan around a name.

Why is the .love name I want thousands of dollars?

Because the registry has reserved it as a premium name. Short generic words like paris, city, summer and puppy sit in premium tiers running from around $2,500 to $10,000 a year, and that price recurs annually rather than being a one-off. Anything outside those tiers is the standard $22.00. The search results show you which is which before you commit, so you will not be surprised at checkout.

Does a .love domain hurt my search ranking?

No. Google has said repeatedly that it treats new extensions the same as .com and does not rank a site up or down for its TLD. What matters is the site.

Can I move a .love domain I own elsewhere?

Yes. Transfers in cost $22.00 and add a year to the registration. You need the auth code from your current registrar and the domain must be unlocked and older than 60 days.

What happens if I let it expire?

It enters the usual lifecycle: a renewal grace period, then redemption, where restoring it costs $40.00, and finally deletion back to the public pool. Our guide to the domain lifecycle covers the timings.

Image generated with AI (Higgsfield).